#Twitter download fleets how to

This was because the users knew that this content would eventually disappear.

As expected, most who used Fleets said they felt more comfortable publishing personal thoughts or opinions than they did when publishing standard tweets. When Twitter started its Fleets pilot, the company surveyed some of the first beta testers. Twitter users can only reply to Fleets via direct message. To make Fleets even more 'personal,' other users can't retweet or share the link to them. The Motivation Behind Twitter Fleetsīecause Fleets disappear after 24 hours, just like Instagram Stories, Twitter says it's aiming to see if its ephemeral content will promote deeper and more personal conversations on the platform.

#Twitter download fleets how to

Over the course of the year, more locations were added, and the feature went live for American users in November 2020.īut what exactly are Twitter Fleets and how can brands leverage this feature across their social marketing strategies? In this piece, we'll walk you through everything you need to know about Twitter Fleets, including how they work, how to create your own Fleet, and how these Fleets can help jumpstart marketing efforts. Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter has finally launched its own story feature.īefore rolling out the program to audiences and marketers worldwide, Twitter ran a pilot program in Brazil beginning in March 2020.